What you'd charge for the narrowest use: one artwork, editorial, local, one year, non-exclusive.
Multipliers are editable starting points — change any × value to match your market.
Commonly quoted: 3–7% of wholesale.
Royalties are normally paid on wholesale (net sales), which is often about half of retail. Typing a retail price fills in 50%.
Licensing fees vary widely by client size, industry and region. These numbers are a reasoned starting point for your own quote, not a market rate.
| Step | Factor | Running total |
|---|---|---|
| Base fee | — | $600.00 |
| Usage: Merchandise | ×1.50 | $900.00 |
| Print run: 5,001 – 25,000 | ×1.15 | $1,035.00 |
| Territory: National | ×1.40 | $1,449.00 |
| Duration: 2 years | ×1.20 | $1,738.80 |
| Exclusivity: Non-exclusive | ×1.00 | $1,738.80 |
| Target fee | ×2.90 | $1,738.80 |
ARTWORK LICENSING QUOTE Artworks: 1 Use: Merchandise (products, POD) Print run: 5,001 – 25,000 copies / impressions Territory: National Term: 2 years Exclusivity: Non-exclusive Licensing fee: $2,000 Rights granted: non-exclusive, merchandise use, national, for 2 years, print run 5,001 – 25,000. Any other use, territory or term is licensed separately. Copyright and the original artwork remain with the artist.