New from The Stanford University Press! Affirmation of the centrality and universality of storycraft, by the co-authors of Artful Making…
“The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin… carefully explore the hypothesis that there is something within a “special” product that makes it—well, special. They argue that this je ne sais quoi arises from “plot”—the shape that emerges as a product or service arouses and then fulfills expectations. ”
ArtBux interview with Mr. Devin will have to be coming soon, dontcha think? Had a chance to meet him at the Agile Games, and participated in his “Deep Dive” session. Exciting ideas about how practices from theater can take a rightful place within the operational practices of organizations, both for-profit companies and not-for-profit groups.
Verge Arts Group 