Cronote is an application that inserts a remind button onto a website so that visitors can schedule their own calls to action. Perhaps they prefer to purchase a ticket closer to an event, say, or get in touch with someone else who may be interested. The start-up is offering the service free to nonprofits.
The Cronote system, elegantly enough, is based on a single line of code. One of the benefits to an organization is that it helps predict future demand. This is aided by an analytics feature.
Cronote only stores data long enough to send the reminder, after which it is automatically deleted. Contact info is not kept anywhere indefinitely, or shared. In fact, it is blind to the organizations that have events.
A nifty way to encourage layers of enthusiasm and engagement, Cronote was selected for participation in the summer 2012 Yale Entrepreneurial Institute. I found out about it through the Arts Council of Greater New Haven, now using their Remind Button at http://www.newhavenarts.org/
Check it out. Experiment. Enjoy!