Good storytelling is central to leadership.   “A story is the best way to economically communicate understanding and wisdom as well as to nurture passion and motivation.”

http://www.gantthead.com/article.cfm?ID=273851

In the spirit of alliance-building, it is worthwhile for nonprofit managers to see what IT managers are reading and thinking about these days.   Here is some external validation about the central importance of narrative to leading a team.

“Team members on the agile project are typically pressed to stretch limits and proceed where the environment is ambiguous. As such, the team needs guidance on principles and values to shape the way forward and to help them push through challenges.”   That’s where story comes in.